SEASONAL REMINDERS
Book next season before they forget you
Your best customers are booking with competitors — not because they prefer them, but because you went silent.
Every HVAC company has a list of past customers who had a great experience and haven't called back. They didn't fire you. They just got busy. Their system kept running. They forgot to schedule the annual tune-up. And when the season changed and they finally needed service, they Googled it — which means they called whoever showed up first. The average HVAC customer uses the same company for 6–8 years when they feel a relationship. But relationships require contact. A company that reaches out before peak season with a timely, relevant offer keeps that customer for life. One that goes silent loses them to whoever was first to reach out.
STEP BY STEP
We identify who's due for seasonal service based on job history and time since last contact.
Customers are segmented by service type, last job date, and seasonal relevance. A customer who had their AC serviced 11 months ago gets the spring tune-up message. A heating customer gets the fall furnace check campaign.
The right message reaches the right customer at the right time — automatically, every year.
Timing matters enormously. Too early and it gets ignored. Too late and you're competing with every other HVAC company in town for overcrowded schedules. We've found 6–8 weeks is the optimal window.
Replies flow into a booking link or directly to your team for scheduling.
The campaign generates responses. Your team handles the actual scheduling — or we can set up a booking link for customers to self-schedule, reducing the load on your office.
When demand peaks in June or January, you're already booked instead of scrambling.
Companies running pre-season campaigns typically fill 60–80% of their peak-season capacity in advance. They handle the summer rush from a position of control rather than chaos.
EVERY BENEFIT, SPELLED OUT
Stop scrambling when June hits. Pre-season campaigns lock in tune-up appointments weeks ahead of peak demand, so your team is scheduled and ready — not overloaded and turning work away.
These campaigns run entirely off your existing customer list. No Google Ads, no Facebook campaigns, no cost-per-lead fees. The list you've already paid to build is generating revenue.
Customers who haven't booked in 12–18 months are prime targets. They trust you already — they just need a reason to call. A well-timed seasonal offer gives them that reason.
Each season's campaign builds on the last. Customers who book from a campaign are re-entered into the next cycle automatically. The revenue from seasonal campaigns grows every year.
We run distinct campaigns for spring AC season and fall heating season. Messaging, timing, and offers are tailored to each — so customers receive relevant outreach, not generic blasts.
Seasonal campaigns are your best opportunity to sell maintenance agreements. Customers who respond to a seasonal tune-up offer are already in the maintenance mindset — and convert at 2–3x the normal rate.
ABOUT THIS SYSTEM
During onboarding, we work with you to export your existing customer data from whatever system you use — QuickBooks, Housecall Pro, ServiceTitan, or even a spreadsheet. We handle the import and segmentation.
The campaigns work at any list size. Even 50–100 past customers will generate meaningful results from a well-timed seasonal campaign. And the list grows every month as you complete more jobs.
No. We write all messaging as part of your setup. You review and approve before anything goes out. Most clients request minor adjustments; the core messaging is done for you.
It depends on your list size. A list of 200 past customers typically generates 40–70 booking responses from a single campaign. At $175/tune-up, that's $7,000–$12,250 in booked revenue from one campaign.
GET THE SEASONAL REMINDERS
RUNNING IN 2–4 WEEKS
Fill 60–80% of your seasonal capacity before the rush hits. We build it, configure it, and run it for you — no technical setup on your end.
Book a Free Discovery Call →